Pedal to the Metal!

I’ve been encouraging my clients to continue to be proactive in their marketing and sales efforts.  Now is the time to accelerate those efforts as others will have a tendency to back off. By doing so, you’ll be poised for even greater results when the life switch is flipped back to “normal”.

Keep in mind that the goal is to be able to say, “In spite of the pandemic…” vs. “Because of the pandemic…”.  Make this your mantra for the next month or two and your business will not just survive, but flourish!

Posted in Advertising

Don’t Stop Now!

I hope this finds you well and in good spirit.

As we continue to adjust, I encourage you to continue to advertise and promote your business as you would have done prior to the pandemic.  NOW is the time to send out flyers, mailers, and promotional items as customers will have time to read them and consider doing business with you.  Solidify the customer-relationships you have and take a step toward building new ones. Those who act NOW will benefit even more when the pandemic subsides!

Posted in Advertising, Cash Flow, Planning

Refreshing as Rain

It’s raining outside my window at home.  Not a downpour, but a nice, steady Spring rain.  All is quiet as I listen to the patter of the raindrops.  For a brief moment, all chaos, worry, and noise from everyday life as we know it today is hushed.  What a feeling!

I hope you, too, are able to enjoy such moments – as rare and fleeting as they might be these days.  This is what will keep us sane and hopeful as we move forward. Just be sure to recognize them when they appear.  Savor them and thank God for them. They are precious and few but oh so powerful and uplifting.

Be safe, be strong, and stay healthy my friends.

Posted in Mindset, News

Two Wolves

Someone sent this to me a while back and I thought I would share it with you.  I wish I had the name of the originator so I could give proper credit and thanks.

“One evening, an old Cherokee told his grandson about a battle that goes on inside people.  He said, ‘My son, the battle is between two ‘wolves’ inside us all.’ 

‘One is Evil.  It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.’

‘The other is Good.  It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith.’

‘The grandson thought about it for a minute and then asked his grandfather, ‘Which wolf wins?’

‘The old Cherokee simply replied, ‘The one you feed.’”

Posted in Mindset

Now is the time to…

How many times have you and I said, “I haven’t had time to…” or “I didn’t have time to…” or “I’ve been too busy to…”?  Well, it seems as though for most of us we will have the time over the next number of weeks. What we choose to do with that time is critical to the aftermath of the pandemic.

NOW is the time to catch up on the paperwork, filing, phone calls, letters, emails, etc. that we have put off due to prior prioritization of tasks.  NOW is the time to plan for the next several weeks and for after the pandemic subsides. We should set daily goals so that our time “away from the office” will be productive, solidify systems, re-train employees (even if it’s by phone or face-time), and do the things that will help our businesses to rock-and-roll when the crisis is no more.

Take advantage of this unusual opportunity to catch our breath.  NOW is the time…!!

Posted in Goal Setting, Planning, Time Management

Today’s Motivation:

  • When in doubt, follow your heart.